Branding and Why It Matters.
Branding is the cornerstone of your business. Branding is how your potential customers perceives your business. Do the following: Think Apple, Starbucks or Tesla. now, what came to your mind when you hear those names?
The commonality among them is that they put design and customer experience above all else.
Now, think about their products. Apple chose customer experience and designed their products from there.
Tesla focused on customer experience and performance. on proving that an electric car doesn't have to be limited.
Starbucks - from the moment you put your hand on the door handle, you know you're about to walk into a Starbucks. They take care of their staff and in turn, stuff make you feel welcome and happy you chose to be there.
BRANDING
Ok, I can hear you saying, well those companies have deep pockets and I don't. 1st of all, every company was once an idea. Standard are set at the start. if you focus on making most profit and neglect your customers. Your business may not last. because there endless companies being founded that want to make money. Did you know that most businesses fail within 5 years?! Well there are many reasons why, but not putting your customer first is at the top.
How do you put your customer 1st through branding?!
Pay attention to details, unfortunately first impressions matter whether we like it or not.
Top five small but effective ways you can improve your brand with out braking the bank.
Business cards (Marketing Material)
Website maintenance - keep website up to date
Social media content - Quality images and well written content
Social media profiles images
Social media business profile
To name a few, Zenith Marketing offer full branding solutions. Contact us and we'll design a cost effect plan and help you stand apart from your competition.
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