ZENITH MARKETING & BUSINESS DEV. INC.
FRANCHISE MY BUSINESS
Franchising Your Business.
As a franchiser, you grant a licence that gives the franchisee the right to use your trademark, brand and operating methods after paying an initial franchise fee. The licence tends to be of a contractual, fixed-term nature.
Both parties win — you profit by taking in a franchise fee and royalties as you increase market share, while the franchisee has the benefit of buying into a proven business model, a brand and a support system.
To consider franchising, you should:
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Have a successful business with a concept that can be replicated
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Be able to choose franchisees who are committed to selling your goods or services
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Implement procedures that will create consistency among your franchise units
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Demonstrate strong leadership and provide a healthy corporate culture
In addition to the initial franchise fee, your franchisees will pay you royalties based on their revenue. The royalty is often calculated on a percentage of gross sales revenue, but can also be based on net sales (after expenses). Because business models vary, there is no standard royalty amount. The royalty fee is usually paid on a monthly basis.
Keep in mind that the key to successful franchising is consistency — an element of business that builds consumer confidence. By increasing your number of distribution points or units, you also increase your clients' familiarity with your brand. They will expect all units to adhere to the same standards, so it is up to you to ensure that all your franchisees follow your operating systems and methods. Nevertheless, while the onus falls on you to uphold your brand, it is also a good idea to encourage input from your
franchisees: strong relationships will reinforce everyone's objectives.
ZMBD.I. Will take care of every detail to ensure a successful conversion to a franchise model.
Duties:
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Set up legal framework
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Set up Franchise framework
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Find franchisee
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Find Investors
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Sell Franchise
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Execute business plans
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Account management
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Implement policy
Franchise set up structure.
Branding material
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Clarify and unify brand message
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Website update and re-design
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Marketing material
Franchise admin set up:
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Presentation*
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Legal
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Accounting
This infrastructure includes:
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Research and development
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Branding, promotion and marketing
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Computerization and accounting systems
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Training
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Design brand, marketing and business dev.
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